Music Video Backstory

September 29th, 2011 @

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Music Video Backstory

We met the members of “Above The Natural” (ATN) at Highland Village, where we (Operation Street Kidz) have an on-going Youth Leadership / Read 2 Lead Program, in collaboration with WORKS.  In the photo (l-r) are Jorge Yan, Jose Lopez (Supra), Jelani Lopez and myself (Josof “Jo Jo” Sanchez).  These young and talented musicians/artists grew up locally and still live in Highland Park.  When we met at Highland Village, I was totally impressed that without the proper professional tools, such as a camera, they were persistent to make their dream music video.  I knew that all they needed was an opportunity to display their talent with professional equipment, and professional guidance.  Therefore we decided to meet and develop a strategy in launching a full production music video.  They took the challenge, and the rest is history.  I presented the idea to filmmaker, Kelly Parker, who loved the concept, and we developed a collaboration with Kelly and Good Exposure.   -Jo Jo Sanchez